Privacy policy

PRIVACY POLICY

FURMIND is a trade name of Addition Labs LLC, a Wyoming limited liability company. Addition Labs LLC operates the furmind.co website and all related services in order to provide you with a curated shopping experience (the “Services”). FURMIND is powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect

When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you or another person. We may collect the following categories of personal information, depending on how you interact with the Services and as permitted by applicable law:

  • Contact Details: Name, address, billing address, shipping address, phone number, and email address.

  • Financial Information: Payment card information, financial account numbers, transaction details, and payment confirmation.

  • Account Information: Username, password, security questions, preferences, and settings.

  • Transaction Information: Items you view, add to cart, purchase, return, exchange, or cancel, and your past transactions.

  • Communications: Information you include in communications with us, such as customer support inquiries.

  • Device Information: Information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage Information: Information about how and when you interact with or navigate the Services, including pages visited, time spent, and actions taken.


Sensitive Personal Information

We do not intentionally collect sensitive personal information such as Social Security numbers, genetic data, health information, or religious beliefs. If we ever collect sensitive personal information in the future, we will provide you with specific notice and obtain your consent where required by law. You have the right to limit the use and disclosure of your sensitive personal information as permitted under applicable law.


How We Collect Your Information

  • Directly from you: When you create an account, make a purchase, contact us, or otherwise provide your information.

  • Automatically: Through cookies and similar technologies when you use the Services (see Cookies & Tracking Technologies below).

  • From service providers: When third-party partners collect or process your information on our behalf.

  • From partners or third parties: Including advertising networks, analytics providers, and social media platforms.

How We Use Your Personal Information

  • Provide and Improve Services: Process orders, fulfill shipments, deliver digital training guides, process payments and returns, maintain your account, and personalize your shopping experience.

  • Marketing and Advertising: Send promotional communications (with your consent where required), show relevant advertisements, and recommend products based on your activity.

  • Security and Fraud Prevention: Authenticate accounts, detect fraudulent or illegal activity, and protect public safety.

  • Communication: Provide customer support, send order updates, shipping notifications, and respond to your inquiries.

  • Legal Compliance: Comply with applicable laws, respond to valid legal process, and enforce our Terms of Service.

Cookies & Tracking Technologies

We use cookies, pixels, and similar tracking technologies to collect information about your browsing activity on our Services. These technologies help us analyze website traffic, personalize content, serve targeted advertisements, and improve your experience.

Types of Technologies We Use

  • Essential Cookies: Required for the website to function properly (cart, checkout, authentication).

  • Analytics Cookies: Help us understand how visitors interact with our site (e.g., pages visited, time on site).

  • Marketing/Advertising Cookies: Used to deliver relevant ads and track campaign performance.

Third-Party Tracking

We may use the following third-party tracking technologies on our Services:

  • Google Analytics and Google Ads: For website analytics and advertising performance measurement.

  • Meta Pixel (Facebook/Instagram): For advertising targeting and conversion tracking.

  • Shopify Analytics: Built-in platform analytics for store performance.

You can manage your cookie preferences through our cookie consent banner when you first visit the site, or by adjusting your browser settings. Please note that disabling certain cookies may affect the functionality of the Services.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

  • Service Providers: We share information with vendors who perform services on our behalf.

Our Key Service Providers

  • Shopify: E-commerce platform, payment processing, and store hosting.

  • CJ Dropshipping: Order fulfillment and shipping for enrichment and outdoor products.

  • Printful: Production and fulfillment for custom/personalized lifestyle products.

  • Loox: Customer review collection and display.

  • Google (Analytics, Ads): Website analytics and advertising services.

  • Meta (Facebook, Instagram): Advertising and audience targeting services.

  • Email service provider: Transactional and marketing email delivery.

  • Marketing Partners: To provide marketing services and show you relevant advertisements. These partners use your information in accordance with their own privacy notices.

  • With Your Consent: When you direct or consent to disclosure, such as through social media integrations.

  • Corporate Transactions: In connection with a merger, acquisition, or bankruptcy.

  • Legal Obligations: To comply with law, respond to legal process, or protect rights and safety.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy. Specifically:

  • Transaction data: Retained for up to 5 years after your last transaction for tax, accounting, and legal compliance purposes.

  • Account data: Retained for as long as your account is active, plus up to 3 years after your last interaction with us.

  • Marketing data: Retained until you unsubscribe or request deletion, whichever comes first.

  • Analytics data: Aggregated and anonymized data may be retained indefinitely for statistical purposes.

When personal information is no longer needed, we securely delete or anonymize it.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit will be transmitted to and shared with Shopify as well as third parties located in countries other than where you reside, in order to provide the Services.

To help protect and improve our business, we use certain Shopify enhanced features that incorporate data from your interactions with our Store and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information. To learn more, visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy.

Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal information:

  • Right to Access / Know: Request access to personal information we hold about you, including categories of data collected and the purposes for collection.

  • Right to Delete: Request that we delete personal information we maintain about you.

  • Right to Correct: Request that we correct inaccurate personal information.

  • Right of Portability: Receive a copy of your personal information in a portable format.

  • Right to Limit Sensitive Information: Limit the use and disclosure of sensitive personal information.

  • Right to Opt Out of Sale or Sharing: You may opt out of the sale or sharing of your personal information for targeted advertising purposes.

  How to Exercise Your Opt-Out Rights

You can opt out of the sale or sharing of your personal information for targeted advertising by visiting our opt-out page at furmind.co/policies/data-sale-opt-out. If you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, we will automatically treat this as an opt-out request for the device and browser you use. To learn more about GPC, visit https://globalprivacycontrol.org/.

  • Managing Communications: You may opt out of promotional emails at any time using the unsubscribe link in our emails. We may still send non-promotional emails related to your account or orders.

To exercise any of these rights, contact us at support@furmind.co. We will respond within the timeframes required by applicable law. We will not discriminate against you for exercising your rights.

Third-Party Websites and Links

The Services may provide links to third-party websites or platforms. We are not responsible for the privacy or security practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of 16. If you believe a child has provided us with personal information, please contact us at support@furmind.co so we can delete it. As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.

Security

We implement reasonable technical and organizational measures to protect your personal information. However, no security measures are perfect or impenetrable. We recommend that you do not use unsecure channels to communicate sensitive information to us.

International Transfers

Your personal information may be transferred to, stored, and processed outside the country where you live. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on this page and update the “Last updated” date. Continued use of the Services after changes constitutes your acceptance of the updated policy.

Contact

For questions about this Privacy Policy, to exercise your rights, or to submit a complaint, contact us at:

FURMIND, operated by Addition Labs LLC

Email: support@furmind.co

Address: 30 N Gould St #42580, Sheridan, WY 82801, US