Our story

Beds we would want for our own dogs.

We're dog people. Furmind is the shop we wished existed: cozy beds, mats and covers that fit the way your dog sleeps, shipped free to your door.

How it started

Why Furmind.

Picking a dog bed should be easy. Most of the time it isn't: endless options that all look the same, and no way to know which one your dog will actually use.

So we started with one question: what makes a dog choose their own bed over the sofa?

The answer is simpler than it sounds. A bed that suits how they sleep, a cover you can throw in the wash, and a spot they already love. Curlers like a raised edge to lean on. Sprawlers want a flat mat with room to stretch out.

That's what we make easy: beds, mats and covers from small to XXL, plus five free guides to help your dog settle in.

The bigger picture

Made for real life with dogs.

The dogs we picture when we pick a new bed, and the everyday moments every dog owner knows.

Charlie
CharlieWorking Border Collie
Milo
MiloAnxious Rescue Mix
Luna
LunaSenior Lab
Benny
BennyReactive Terrier
Koda
KodaHusky Who Sleeps Hot

The evenings where they settle on their own bed instead of the sofa. The thunderstorms where they take themselves somewhere they already feel safe. The first weeks with a new dog, before anyone has worked out the routine. The summer nights where they stop moving to the tiled floor to cool down.

Most of it comes down to the right bed in the right spot, and a little routine. Our five guides walk you through it, and they're free to read and keep.